A recent
businessweek report states that blogs oe weblogs are attracting the major media publishers for their business after consuming on the fruits of social networking and virtual worlds like secondlife

That blogs - which generally provide continuously updated commentary on a particular subject, such as politics, economics, local news, or entertainment—are gaining acceptance by media companies reflects their acknowledgement that Internet users would rather participate in the news than simply consume it. In addition, blogs are typically aimed at a niche audience; and each, with its own particular voice and point of view, develops a “community” of readers, and increases the potential for targeted advertising.

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