People in social networking are now grouped into 6 types.
The 6 types of social network users, according to Future Laboratory’s MySpace 08 as judged by interviewing 1,000 users on Myspace and Facebook based on People, Content,Culture.are:
- Essentialists (38%): An essentialist uses a social network for basic communication utility, or staying in touch with friends or family.
- Transumers (28%): These are followers who join groups other people start that are connected with their hobbies and interests.
- Connectors (10%): These are your viral agents that pass on interesting links and information to their contacts.
- Collaborators (5%): In the work world, we call them event planners.
- Scene Breaking (5%): Again, you might call these agents in the non-virtual world. A Scene Breaking user keeps up with new talent on the social networks – bands, writers, actors, models, you name it – and shares it with others in their circle.
- Netreprenuers (4%): These are people who use social networking sites for making money.
Popularity: 3% [?]
