Now Vijay Mallya has expressed its desire to jump onto the Social Networking Bandwagon by launching India’s first sports related social network for Force India F1. The social network hopes to position itself as an engagement tool for all F1 fans in India irrespective of the team they support.
There are extensive community building features on Club Force for ForceIndia and F1 supporters where supporters can create personalized blogs, upload videos, photos and connect with each other through forums and groups. The site uses social networking technologies for community creation. Essentially there is not too much innovation in terms of what the network can offer to the user.This is to just promote their brand Force India F1.
The Network is an infant but in terms of creation of conversations and user engagement it has done recently well. Have a look at the Club Force Stats:-
Club Force has an advantage in that it is India’s first network dedicated to solely F1. I think it seeks to position itself as a category as well as brand related social network so that should engage a variety of Indian F1 enthusiasts. This also shows that micro social networking is taking off.
Force India F1 has also been able to rope in Shah Rukh Khan to endorse the brand – apparently free of charge. I think it has a lot to do with Dr. Mallya’s goodwill. Expect the rest of the Bollywood bandwagon to jump on as well if asked.
There is an interesting feature on the New Force India F1 site. The site uses mash ups of Google Maps for providing F1 lovers details about global circuits with up to date rankings and countdown to upcoming races. That essentially is personalizing the brand for consumers.
One can also create a feature where users can create their own circuits or test drive a car in real time on the Force India F1 site.
Take a look at ForceIndiaF1 social network
Popularity: 5% [?]
