Now Vijay Mallya has expressed its desire to jump onto the Social Networking Bandwagon by launching India’s first sports related social network for Force India F1. The social network hopes to position itself as an engagement tool for all F1 fans in India irrespective of the team they support.
There are extensive community building features on Club Force for ForceIndia and F1 supporters where supporters can create personalized blogs, upload videos, photos and connect with each other through forums and groups. The site uses social networking technologies for community creation. Essentially there is not too much innovation in terms of what the network can offer to the user.This is to just promote their brand Force India F1.
The Network is an infant but in terms of creation of conversations and user engagement it has done recently well. Have a look at the Club Force Stats:-
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Popularity: 5% [?]

